Display device for bottled beverages



OCt. 13, 1936. Q D, KElTH 2,057,617

DISPLAY DEVICE FOR BOTTLED BEVERAGES Filed Oct. 17, 1934 3 Sheets-Sheet1 Z Bafllecl Sewerage Take Take one C d Bottled finer e 24 Z g I 2 D f f,g 2 a 5x 5 V 6 D E I 8 I 5 2 ZLz 5f 3? :29 5 l- -4 I I (I I I Li Z L l2 'INVENTQR ATTORNEY Oct. 13, 1936. c. D KEITH DISPLAY DEVICE FORBOTTLED BEVERAGES Filed Oct. 17, 1954 5 Sheets-Sheet 2 W 2 ATTORNEY Oct.13, 1936. c. D. KEITH DISPLAY DEVICE FOR BOTTLED BEVERAGES Filed Oct.17, 1934 3 Sheets-Sheet 3 .Bodtled Beverag xy/i (dang 22.3%

JPN f Cold Patented Oct. 13, 1936 PATENT OFFICE DISPLAY DEVICE FORBOTTLED BEVERAGES Claude D. Keith, New York, N. Y., assignor to 1Charles E. Oulpeper, Norwalk, Conn.

Application October 17, 1934, Serial No. 748,621

) 2 Claims. (Cl. 211-71) This invention relates to improvements indisplay device for bottled beverages.

One of the objects of this invention is to produce a display devicewhich .will attractively display and provide a support for bottled goodsdisposed both in a case or standard box and in a carton or cartons,whereby the suggestion will be conveyed by one compact device that thebeverage is available in both boxes and cartons.

Another object of my invention is to provide a display device embodyinga supporting element having substantially the configuration of atriangular prism and provided with an inclined support for abottle-containing box and means for supporting a carton in inclinedposition on the bottle-containing box.

Still another object of my inventionis to provide in a display device astorage compartment within which collapsed cartons may be stored andhaving a slidable door to permit access to and closing of suchcompartment, and preferably having an extension portion serving as arest for an additional carton and to providespace for advertising thegoods.

Still another object of my invention is to provide a device of thecharacter specified having the representation ofa box and from which theconventional box may be removed and replaced, thus enabling a cleanadvertising display surface representing the box to be used in thedevice, while allowing the standard box or container, the advertisingsurface on which is sometimes marred, to be covered and concealed.

Still another object of my invention is to produce the body of a displaydevice of the character specified from a single piece of sheet metal.

With these and other objects in view the invention comprises thecombination of members and arrangement of parts so combined as to coactand co-operate with each other in the performance of the functions andthe accomplishment of the results herein contemplated, and comprises inone of its adaptations the species or preferred form illustrated in theaccompanying drawings, in which;

Fig. 1 is a front elevation of a display device embodying my invention;

Fig. 1 is a side elevation, partly broken away, of the device shown inFig. 1;

Fig. 2 is a section on the line 2-4 of Fig. 1, looking in the directionof the arrows;

Fig. 3 is a section on the line 3-3 of Fig. 2, looking in the directionof the arrows;

Fig. 4 is a section on the line 4-4 of Fig. 2, looking in the directionof the arrows;

Fig. 5 is a section on the line 5-5 of Fig. 2,

looking in the direction ofgthe arrows;

Fig. 6 is a front elevation of a modified form of display deviceembodying my invention;

Fig. 6 is a side elevation of the device shown in Fig. 6;

Fig. 7 is a section on the line '|1 of Fig. 6, looking in the directionof the arrows;

Fig. 8 is a fragmentary section on the line 8-8 of Fig. 6, looking inthe direction of the arrows;

Fig. 9 is a fragmentary section on the line 99 of Fig. 8, looking in thedirection of the arrows;

Fig. 10 is a fragmentary section on the line l-l0 of Fig. 7, looking inthe direction of the arrows;

Fig. 11 is a front elevation of another modified form of display deviceembodying my invention;

Fig. 11 is a sideelevation of the device shown in Fig. 11;

Fig. 12 is a section on the line |2l2 of Fig. 11,looking in thedirection of the arrows;

Fig. 13 is a section on the line I3l3 of Fig. 12, looking in thedirection of the arrows;

Fig. 14 is a section on the line I l-l4 of Fig. 12 looking in thedirection of the arrows;

Fig. 15 is a view in perspective of the longitudinal separatingpartitions shown in Figs. 11, 12, and 13, and

Fig. 16 is a view in plan showing the configuration of a metal blankpreferably employed for producing my display device from a single pieceof sheet metal.

Referring now to these drawings and particularly to Figs. 1 to thereof,I indicates a supporting element-having substantially the conformationof a triangular prism and having a supporting portion 2 for a beveragebox 3 which is mounted upon said supporting portion 2 and securedthereto by screws 3' or in any other suitable manner. As illustrated,the supporting portion 2 comprises inwardly-turned flanges 2' formed ontriangular-shaped side-members 2 also having inturned flanges 2 formingfeet for the triangular prism shaped body I. In the embodiment shown,the said body is provided with a bottom member 2 so as to form a hollowcompartment enclosed at the' top and front by the 'bottom 3 of the box,at the sides by the side members 2, at th bottom by the bottom member 2,the rear end being closed by a verticallyslidable door 2 slidablymounted in ways 2, 2

the outer members of which ways 2 being formed by providinginwardly-turned flanges and the inner way members 2 preferably beingprovided by fastening in parallel relationship to said flanges 2 theangle bars 2.

The box 3 is provided with the usual honeycomb compartments 3 formed bylongitudinal partitions 3 and transverse partitions 3 and is alsoprovided with the usual side members 3 and end members 3 It will be seenthat the provision of a body 7 having the conformation of a triangularprism enables a standard bottle-containing box or case to be displayedin inclined position. Bottled goods of the type under consideration areusually sold in boxes or cases and are also sold in cartons, and inaccordance with my invention I am enabled to display in a single compactdevice a box or case of the type under consideration and also a cartonof such bottled goods.

For the purpose of displaying a carton in connection with a box or case,I preferably mount on the upper half of the box or case a plate 4,having an upwardly projecting shelf 4' on which the carton 5 filled withbottled goods is adapted to be supported. As illustrated, the plate 4 isprovided with a downwardly extending :flange 4 at the top end thereofthe bottom end is provided with a double bent portion 4 extending intothe box 3 and fastened as illustrated by screws 4 to one of thetransverse partitions 3.

In the preferred form of my invention II also preferably provide thedoor 2 with a vertical extension N which projects abovethe top of thebox 3 and the inner surface of which forms a rest for the side of acarton 5', the bottom of which is supported on the top of the box 3.

In the preferred form of my invention the door 2 is connected to thebody I by means of a chain 6 fastened at opposite ends to eyelets 1, Iso as to permit a limited opening upward movement of the door to permitaccess to the prism shaped compartment for the pur-.

pose of inserting therein collapsed cartons 8, or any other suitableequipment used in the selling of the bottled beverage.

In Figs. 6 to 10 inclusive, I have illustrated a modified form of myinvention in which instead of fastening the box 3 directly to theflanges 2', I provide an outer metallic shell 9 having therepresentation of a wooden box painted thereon and adapted to receivewithin the same a standard wooden box or case 3. In order to permit theinsertion of the box, a carton supporting plate 40 is hinged at itsupper end by means of rivets 40' to the upper ends of the sides 9' ofthe outer shell 9. This plate .40 is provided with a shelf 40"projecting therefrom and has a double flange 40- at the bottom thereofwhich loosely engages a partition of the box 3. In this construction ofmy invention the outer shell or container can also be kept clean andproperly painted because it is not handled and moved around on trucksand a. box or case may be readily slipped into this outer shell orreceiver. In otherrespects the invention is similar to that hereinabovedescribedrin Figs. 1 to 5. In Figs. 11 to 16 inclusive I have shownanother modified form of my invention in which the prism shaped body andbox are composed of a single piece of metal except for the insertion oflongitudinal partitions. In this form of my invention a blank ofsubstantially the conformation illustrated in Fig. 16 is bent to providea fastening flange ID, a box end II, a carton supporting plate l2, aseries of transverse honeycomb partitions l3, I3, I3 and a box endmember l4, and a compartment bottom l5, box sides l6, I6 having inwardlyextending flanges l I, I1 and side members l8, l8 provided with doorwayflanges l9, 19'. In this device it is only necessary to supply the doorguide strip or way 20 iand a shelf 2| which may be fastened by a strip2| in order to provide a complete display device which will servesubstantially the same function as hereinabove described for the devicesillustrated in Figs. 1 to 5 and 6 to 10 inclusive.

It will be seen that this device provides adequate and desirableadvertising display surface on the sides of the prism shaped supportingelement, on the box itself or the representation thereof, on the cartonsupporting plate covering the upper part of the box and on the upperextension of the door.

Having described my invention, I claim:

1. A display device for bottle beverages, comprising a. mottled-beveragebox-like receptacle, oblong in conformation, provided with bottom andwall portions and having its longer axis disposed in inclined position,means for fixedly supporting said receptacle in said inclined position,said receptacle having an open upper side,

a honeycomb for mounting individual bottles disposed in inclinedposition, means for fixedly supporting said receptacle in said inclinedposition, said receptacle having an open upper side, a honeycomb formounting individual bottles disposed within said receptacle and exposedthrough said open upper side, a carton supporting plate also disposed ininclined position to cover a portion of the open upper side of saidreceptacle and supported on said upper side,

and a shelf connected with and projecting at;

right angles from said inclined plate.

CLAUDE D. KEITH.

